Chamblee54

It is an Atlanta cliche. Boulevard turns into Monroe Drive because one was black, and the other white. The white people did not want to live on a street with the same name as the black neighborhood. You hear this all the time, with very little explanation. It is plausible. At one time, Ponce de Leon Avenue was a dividing line between the white, and black, neighborhoods. There are, however, a few questions about this name change business. This is a repost.
In the space between I-85 and Dekalb County, there are four streets that change names when they cross Ponce De Leon Avenue. These are Juniper/Courtland, Charles Allen/Parkway, Monroe/Boulevard, and Briarcliff/Moreland. Several streets cross Ponce without changing names, including Spring Street, Peachtree Street, Piedmont Avenue, and North Highland Avenue.
Four thoroughfares are affected by the Ponce rebranding. Juniper/Courtland is mostly commercial, at least south of Ponce. Briarcliff/Moreland is mostly white until you get to the railroad tracks south of Little Five Points. When Moreland Avenue goes under the MARTA line, the neighborhood is Reynoldstown….which was not named for Burt Reynolds.
Charles Allen/Parkway does change from white to black at Ponce. The street name then changes to Jackson Street, the original name, at Highland Avenue. Monroe/Boulevard, one block east of Charles Allen/Parkway, also goes from white to black at Ponce. However, when you cross the railroad tracks, Boulevard goes through Cabbagetown, a white neighborhood. Boulevard residents change color several times before the road dead ends at the Federal Prison. Oakland Cemetery, and Zoo Atlanta, do not play a role in this drama.
If this litany of street names is boring, it is all right to skip over the text. The pictures today are from “The Special Collections and Archives, Georgia State University Library”.
Roads change names all over the metro area, for a variety of reasons. In the area between Ponce De Leon Avenue and I 20, there are roads that change at railroad tracks (North Highland/Highland, Krog/Estoria.) Others change at Highland Avenue (Parkway/Jackson, Glen Iris/Randolph) or Decatur Street (Hilliard/Grant, Bell/Hill.) Some of these changes are racially motivated, while others are not. Some make sense, while most do not.
No one seems to know when this Monroe/Boulevard thing happened. An 1892 “Bird’s eye view” shows Boulevard sailing off into the horizon, past a racetrack in today’s Piedmont Park. A 1911 map shows Boulevard starting near “L.P. Grant Park,” and sailing past Ponce up to Piedmont Park. A 1940 map shows Boulevard going past Park Drive, only to turn into Monroe Drive at Montgomery Ferry Road. Finally, a 1969 map of “Negro Residential Areas” shows Monroe Drive changing into Boulevard at Ponce De Leon Avenue, like it is today. Boulevard is a stand alone street name at all times.
If anyone knows about this name change business, please leave a comment. It would be interesting to know when these changes were made, and what government agency made them. Google has not been helpful, except for pointing the way to several map collections. UPDATE After the last publication of this post, a comment was made about the namesake of Monroe Drive. A post inspired by this comment is reposted below.

“North Boulevard was renamed Monroe Drive in 1937 to honor noted Landscape Architect W.L. Monroe who built his house and a plant nursery on the road and was noted for his many landscape projects and public parks in Atlanta.” Faset (Bill) Seay, February 4, 2020, 3:48 pm This comment was made to Monroe Drive or Boulevard. MDOB looks at Atlanta roads that change names, and the reputed racial motivations for these changes. The Monroe story takes place in Piedmont Heights.
“In 1823 Benjamin Plaster was granted 3,000 acres of land along Peachtree Creek and Clear Creek in recognition of his military service during the War of 1812. This was two years before Archibald Holland acquired a similar tract several miles to the east where another village called Terminus was founded in 1837, later renamed Marthasville and eventually Atlanta. … Plaster built a bridge across Peachtree Creek and the trail to it became known as Plaster’s Bridge Road. The bridge’s stone abutments still remain on the creek banks and a short section of the old road, running along the northern boundary of today’s Piedmont Heights, is now called Plasters Avenue. As other settlers followed a township called Easton grew up around Walker’s Grist Mill on Clear Creek near the site of today’s Ansley Mall at Piedmont Road and Monroe Drive.”
“Around 1850 Captain Hezekiah Cheshire arrived from South Carolina. His sons, Napoleon and Jerome, settled on opposite sides of the south fork of Peachtree Creek. They built a bridge across the creek near to connect their farms and the road to it became Cheshire Bridge Road. … In 1864 General Sherman’s Union soldiers swept through Atlanta. General T. J. Wood’s troops built entrenchments along the eastern edge of Easton on the property of Benjamin Plaster’s son Edwin, putting the little community in the battle of Atlanta. These entrenchments remained until the 1950s when they were destroyed by the construction of a Holiday Inn. Today a few crumbling stone steps and historic marker on the site honor the Edwin Cheshire family’s handyman “Gold Tooth John” whose ghost is rumored to still wander the halls of the old hotel at night.
“In 1871 the Atlanta and Richmond Air Line Railway opened a line between Atlanta and Toccoa, Georgia with a depot at Easton. Its “Air Line Belle” train, said to be the finest on the line, allowed Easton residents to commute to Atlanta without having to ford Clear Creek which still had no bridge. Train service spurred growth of the township to 100 residents by 1888 but the surrounding area remained rural and mostly devoted to farming and dairying. The rail line serving Easton was called the “Southern Railway Belt Line” and in 1883 the “Georgia Pacific Belt Line Railroad” connected with it just north of Easton at Belt Junction, an area which later became known as … Armour/Ottley. … In 1895 North Boulevard was built, running through Easton parallel to the railroad, as a main route into Atlanta. … In 1912 Fulton County annexed Easton and renamed it Piedmont Heights. Plaster’s Bridge Road was paved in 1917 and its name changed to Piedmont Road.” (According to this narrative, the Boulevard-Monroe thoroughfare was originally called North Boulevard. This is not the same road as North Avenue. Confusing road names is not limited to multiple Peachtrees.)
“In 1925 Landscape Architect W. L. Monroe bought 15 acres on North Boulevard at Wimbledon Road where he operated a popular nursery and landscaping business for many years, … Remnants of two small stone structures that Monroe built … remain on the grounds of today’s Ansley-Monroe Villas Condominiums. In 1927 a portion of North Boulevard was renamed Monroe Drive in honor of Monroe’s many landscape projects in the city.” … “In 1928 the City of Atlanta began annexing Piedmont Heights by taking in the lots along North Boulevard. In the 1930s a new home could be bought for $4,700 on North Boulevard or Wimbledon Road.”
There is a bit of confusion here. One source says the Monroe renaming was in 1927, while another source says 1937. Then there is the story told by maps, found in the original post.
An 1892 “Bird’s eye view” shows Boulevard sailing off into the horizon, past a racetrack in today’s Piedmont Park. A 1911 map shows Boulevard starting near “L.P. Grant Park,” and sailing past Ponce up to Piedmont Park. A 1940 map shows Boulevard going past Park Drive, only to turn into Monroe Drive at Montgomery Ferry Road. Finally, a 1969 map of “Negro Residential Areas” shows Monroe Drive changing into Boulevard at Ponce De Leon Avenue, like it is today.
Two things are worth noting. None of these maps have a “North Boulevard.” The street name is a stand-alone Boulevard. Second, the 1940 map shows the street as Boulevard at Eighth Street, and Elmwood Drive. The first mention of Monroe is at Montgomery Fairy, near the Monroe Nursery. This might contradict the racial narrative.
The information about Mr. Monroe neither proves, nor disproves, the story that black Boulevard was changed to white Monroe. City on the Verge: Atlanta and the Fight for America’s Urban Future states “In 1925 landscape architect W. L. Monroe bought fifteen acres on what was then called North Boulevard, establishing a plant nursery that thrived for many years. In 1937, the street north of Ponce de Leon was renamed Monroe Drive in his honor (and to distinguish it as a white area as opposed to Boulevard to the south of Ponce).” The book offers no evidence for this, and its “woke” tone is cause for skepticism. While there is circumstantial evidence to support the legend, verifiable facts are hard to come by. A similar story might be the 1956 change of the state flag.
“William Lott Monroe, Sr. (1891-1965), landscape designer and nurseryman, is recognized in newspaper articles as the “landscape artist” during the development of North Fulton Park (later renamed Chastain Memorial Park) in the late 1930s and early 1940s. This work was financed partially through WPA (Works Progress Administration) funds and supported with local prison labor. … There are three main areas in Chastain Park with Monroe’s signature style as a landscape designer: (1) the master grill area; (2) the picnic grounds area; and (3) the amphitheater. … Monroe’s Landscape & Nursery Co. is removed from Fulton County’s payroll: “… Drawn more than $17,000 from the county in the last year and one-half… The company was drawing $500 a month for supervising landscaping of county parks, which was in addition to flowers, shrubs and blueprints sold by it to the county.” (“Nursery Company Is Cut Off Pay Roll.” Atlanta Constitution, Jan. 25, 1941)” … “1941 Amphitheater still under construction, originally planned as an outdoor venue for the Atlanta Symphony Orchestra.” … “It is unknown if Monroe oversaw the completion of construction at the amphitheater.” … “October 22, 1965 William Lott Monroe, Sr. dies in Atlanta.” Pictures are from “The Special Collections and Archives, Georgia State University Library”.

PG was having a delightfully slack afternoon, The one productive activity was editing pictures from “The Special Collections and Archives, Georgia State University Library”. In box seventy two of “corporate bodies”, in the Lane Brothers archive, there was a picture commissioned by King Road Marker Company. It displayed a brand new crosswalk, over Marietta Street at the intersection of Broad Street. The picture was taken at 1:51 p.m. September 27, 1954. This is a repost.
The time caught PG’s eye. 1:51 is one of the times used to display clocks and watches in advertising. Most ads use 10:09. This arrangement of the hour and minute hands makes a welcoming gesture. This allows the logo of the watch to be visible, and is thought to encourage the viewer to purchase the timepiece. The shadows on the buildings indicate that the picture was shot in early afternoon.
The clock with the magic time advertised the C&S national bank. The building behind the clock was the headquarters of that bank. In 1954, Citizens and Southern bank was a prime player in the Atlanta market. (PG’s dad said that C&S stood for choke’m and squeez’m.) At some point, C&S merged with NCNB to become Nationsbank, which was later absorbed by Bank Of America.
C&S kept it’s headquarters at 35 Broad Street for many years after competitors built trophy buildings. Their were constant rumors about where the C&S highrise was going to go. Finally, C&S Plaza was built at Peachtree and North Avenue, a mile north of five points. The building was to become the tallest building in America outside of New York and Chicago. During the construction of this building, C&S became part of Nationsbank, and later Bank of America.
The picture is featured in Atlanta Time Machine. The building is now owned by Georgia State University, with a BOA branch on the first floor. The banking hall is spectacular. It was designed by Philip Shutze, before the great depression. Here is more information.
Nations Bank Building (Citizens and Southern National Bank Building, Empire Building)
35 Broad Street, NW 1901: Bruce and Morgan, Architects, NR.
Remodeling of Lower Floors and Interiors 1929:
Hentz, Adler and Shutze, Architects; Philip Shutze, Designer
Fourteen stories high, the Nations Bank Building was the first steel-frame structure to be built in Atlanta. Its clear-cut silhouette, simple fenestration, and heavily decorated terra-cotta top bear the influence of the Chicago School. In 1929 the building became the headquarters of the Citizens and Southern National Bank, which asked Philip Shutze to redesign its three lower floors. Because the impression of load-bearing masonry was regarded as better suited for a banking establishment than large glass panes were, the original display windows were replaces by classical motifs apparently “carved out” of Indiana limestone.
Philip Shutze was inspired by Italian Mannerism, and especially by the city gates of Verona by Michele Sanmichelo (1484-1559) … Reached from Marietta and Walton streets through lofty arcaded entryways and a more intimate elevator lobby in the early Renaissance style on Broad Street, the banking hall is a long nave articulated by colossal Corinthian pilasters. While its walls and floors feature several kinds of Georgia, Tennessee, and European marbles in a warm gold-brown color scheme, the ceiling, from which hang gigantic chandeliers, is left bare. The Pantheon, which Shutze had measured during his internship at the American Academy in Rome, served as direct source for the pedimented niches, and for the floors with alternate square and circular patterns. Also, of Roman inspiration are the bronze desks and the eagle motif found throughout the design.

In 1985, PG went to work for Shaky Blueprints. The real name was a Japanese word that nobody knew how to spell. Two of the previous hires were an athletic young lady, and a fat man. Until better nicknames arrive, we will call them AYL and FM for this story.
AYL was trying to get FM to go jogging with her after work. This was an ongoing conversation, with FM always turning her down. One afternoon, PG wore an old pair of jogging shoes to work, and said that he would go running with AYL.
Shaky was just off highway 400, in what is now part of Sandy Springs. There was a road leading away from it. The road went over the highway, and went in a wooded semi circle for a couple of miles. The plan was to go on this loop, and take sidewalks on Roswell Road back to Shaky.
At one time, PG went running every day. He was out of the habit by this time, and always a slow runner. When the work day was over, PG tied his glasses on with a rubber band, did a few stretches, and was ready to take on the course.
AYL and PG left the parking lot, and started up the road. PG trudged along with his head down. When he got to the bridge over the highway, PG looked up. AYL had taken off like greased lightning, and was already two hundred yards ahead. PG hollered for her to slow down, and finished the course.
Pictures for this repost are from “The Special Collections and Archives, Georgia State University Library”. Have a happy July.