Ben & Jerry’s Social Justice Warfare
This content was published October 30, 2020. … @UncleHotep recently made a video, Ben & Jerry’s support for #BlackLivesMatter – Uncle Hotep chimes in. (The video is now private). It seems like the fudge ice cream packers have a new flavor, Empower Mint™.
I heard that, and remembered something I heard in church. The youth minister was preaching. America was in rebellion. Did you know that there is a car now, and one of the colors is antiestablish mint? I quit going to church soon after this.
As people familiar with AAVE (African American Vernacular English) know, white people and black people have different ways of pronouncing words. Take harassment. A white person might say huh RAS ment. A black person might say ha ras MINT. Arguably, naming an ice cream flavor Empower Mint™ is making fun of the way black people talk.
Ben and Jerry recently went on the social justice warpath. There was a tweet, and a website post, 7 Ways We Know Systemic Racism Is Real. Quotes were cited, statistics were regurgitated, and B&J boldly stated that america is not post racial. The frozen dessert consumer is encouraged to watch a video, take an implicit bias test, and talk to your kooky uncle.
The makers of Empower Mint™ are famously located in Vermont. According to the census bureau, the estimated population of Vermont is 626,042. This population is White 94.8%, Black 1.3%, Native American 0.4%, Asian 1.6%, mixed 1.9%. … Pictures today are from The Library of Congress. Gordon Parks took the social media picture in February 1943. “Daytona Beach, Florida. Sunday morning street scene” ©Luther Mckinnon 2026 · selah






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